The problem
Making repeated marketing assets meant moving between a brief, brand rules, design tools and export sizes. The opportunity was to bring those steps into a single working environment.
01 / 09 Internal product · HighLevel
Brand Engine
From a brief to
on-brand creative.
MY ROLE
Product design & build
SCOPE
UX, interface, design system & implementation
Brand Engine / DESIGN STUDYTHE PROJECT
Brand Engine is an internal AI design tool I designed and built for HighLevel. It connects a creative brief, a brand-aware workspace and a live preview, so the designer can create, refine and export marketing assets in one place.
The design
A workspace-based interface keeps the brief, generation controls and preview together. The designer can see the result, make changes and review it before exporting.
What I delivered
The product experience, visual system and working tool—from the initial workflow to the interface and build. The output supports square, portrait, story and landscape formats.
A CLOSER LOOK
Design walkthrough.
The workflow, the interface and the system behind it.
Tap a still to explore the details.
Brand Engine · Lesly D’SouzaAlso on Behance
